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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

A campaign that rocks
2012-08-28

Ms Elizabeth Msadu
Linda Fekisi 
27 August 2012

The 2011/2012 Student Representative Council and Wellness Office on our Bloemfontein Campus launched the “We are your rock” campaign during Women’s Month. The campaign is a support system primarily aimed at female students. It addresses issues such as intimate partner violence, prostitution and students who go hungry. The campaign also caters for those in need of career and academic advice.

The idea for such an initiative was born out of a meeting between Dr Dina Darker, a pastor’s wife at the Kovsie Student Church, and Ms Elizabeth Msadu, a social worker at the Wellness Office. “Dr Darker was concerned about rumours regarding improper behaviour of female students and wanted the input of a social worker on the subject,” says Ms Msadu. “Many girls are in relationships with older men, which result in a high level of unplanned pregnancies that often end in abortions.”

How the initiative works is that a student in need will write her name and contact number on a rock or a piece of paper and put it in a box placed in our Women’s Memorial Garden. Ms Msadu empties the box once a week and contacts the student in need. She describes her experience thus far of the campaign as “interesting, exciting and an eye-opener”.
 

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