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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Golden Key recognises top achievers
2012-08-29

A jam packed audience listens to the keynote address at the UFS Golden Key Annual new members’ ceremony.
Photo: Stephen Collett
29 August 2012

Recognising academic excellence at the University of the Free State (UFS), the world’s biggest academic honour society, Golden Key International Honour Society, selected a record number of Kovsie students as new members this year.

More than 700 top achievers have been invited to join the prestige academic society – the biggest crop of students thus far.

New members, the top 15% of academic students at Kovsies, were welcomed to the society’s UFS Chapter at an induction ceremony held on Saturday 25 August 2012. The ceremony also saw Justice Ian van der Merwe, Chairperson of the UFS Council, Mr Billyboy Ramahlele, Director Community Engagement, and Prof. Hendrik Swart, Senior Professor in Physics at the UFS being recognised as honorary members of the society. The event, held at the Kovsie Church, drew a large crowd with the venue packed to capacity.

Sibusiso Tshabalala, a third-year BCom Law student, and recently selected as one of ten Google Young Minds for 2012, delivered the keynote address. Structuring his talk around dreams, fears and music, Sibusiso told students they had joined a global community of students who valued academic achievement, leadership and service. “In a country where rhetoric triumphs over logic and mediocrity rules supreme, while excellence is fast becoming taboo, we need the thinkers to do the leading.”

Dr Derek Swemmer, Registrar and co-advisor of the UFS Chapter, told the students they had demonstrated the ability and now had to fulfil their potential. He was appointed as Chairperson of the society’s governing body in March this year.

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