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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Kovsie students receive American Cancer Society Award

2012-08-30

Kovsie students during one of their purple cake sales
30 August 2012

South Africa’s first student-driven CANSA (Cancer Association of South Africa) Relay for Live, organised by students from the University of the Free State, has received an International Award from the American Cancer Society.

Showing solidarity with survivors of cancer, those who have battled and lost loved ones to the disease, the Kovsie students were rewarded with the society’s 2011/2012 Heart of Relay Award for youth involvement. The award was handed out at a ceremony in Mossel Bay in the Western Cape.

The Relay for Life is a global initiative that has been running for 26 years. It is an overnight relay event where teams of people camp out around a track. Members of each team take turns walking and running around the track. They also participate in a Luminaria ceremony where loved ones lost to cancer are remembered.

Relay for Life events are held for the general public as well as tertiary institutions. The Relay for Life event, held on the Bloemfontein Campus at the beginning of the year, was the first student organised one in South Africa.

Leading up to the event, Kovsie students engaged in a number of cancer awareness campaigns. These included purple cake sales and a shava-thon event. All money raised was donated to the Cancer Association of South Africa.

Sibusiso Tshabalala, founding chairperson of the Kovsie initiative, says the students worked with the local chapter of the Childhood Cancer Foundation (CHOC). “The event was generally learning about cancer, sharing the idea of solidarity and bringing students together.” Sibusiso says a similar project is planned for next year.

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