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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

New facility helps with better clinical training
2012-09-06

 
The new Authentic Learning Space at the School of Nursing allows students to practice very important skills in their state-of-the-art patient simulation rooms.
Photo: Supplied.
4 September 2012

When you visit the School of Nursing at the Bloemfontein Campus of the University of the Free State (UFS), you will be alarmed by all the casualties and patients being treated here daily.

There are patients with serious penetration wounds, as well as open and laceration wounds which could be fatal if not attended to urgently.

In one ward a child is being treated for breathing difficulties and in the emergency ward a patient who suffered a heart attack has just been rushed in.

At the end of the session students pack up their textbooks and the ‘patients’ are re-programmed and prepared for the next group of nursing students to practice their clinical skills.

The School of Nursing recently had the official opening for their Authentic Learning Space where they showcased their state-of-the-art patient simulation rooms.

In each of the many examining rooms as well as in the high-care rooms there are simulation mannequins that can be programmed for certain medical conditions or for medical emergencies.

Speaking at the opening of the Authentic Learning Space, Prof. Driekie Hay, Vice-Rector: Academic, said universities are often accused of not preparing students adequately for their careers.

“We know students learn better by interaction. With access to authentic learning spaces, students are able to gain a deeper sense of a discipline and they can begin to grasp the unwritten knowledge of practice that is often used on a daily basis.”

 

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