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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Postgraduate School and Faculty of Law receive Rector during discussion with emerging researchers
2012-09-11

A session of the special programme for upcoming researchers was attended by, from the left: Denine Smit, Prof. Jonathan Jansen, Prof. Voet du Plessis of the Department of Mercantile Law and Marda Horn; back: Glancina Mokone, Albert Nell, Pieter Brits, Prof. Neil Roos, Director of the UFS’s Postgraduate School and Jamie Faber.
Photo: Leonie Bolleurs
11 September 2012

 Prof. Jonathan Jansen, Vice-Chancellor and Rector of the university, recently addressed six Ph.D. students and their supervisors in the Faculty of Law as part of a special programme of the Postgraduate School for emerging researchers. Prof. Jansen contextualised his lecture on the impact and significance of research, “How do you determine that the important and bigger questions in your research are addressed to ensure the impact thereof?” in his discussion with the researchers. Based on the model of international postgraduate seminars, the researchers set out their field of study to Prof. Jansen and the audience. Suggestions were then made on how to increase the intellectual impact and theoretical depth of academic argumentation.

According to Prof. Neil Roos, Director of the Postgraduate School, together with Prof. Jackie du Toit and Prof. Corli Witthuhn, Academic Coordinators for the Vice Chancellor’s Prestige Scholar Programme, the aim of the programme is to provide support to emerging researchers on postgraduate level similar to the Prestige Scholar Programme.

“The initiative is being rolled out in a faculty-specific way. In consultation with the deans, the specific needs in the faculty are determined, which in turn determines the approach,” says Prof. Roos.

The six students are all involved at the university in various capacities, and are studying towards a Ph.D. in Law. They are outstanding candidates who are being funded by the Postgraduate School in order to empower postgraduate students to greater reach, internationalisation and the establishment of long-term academic networks. The programme is coordinated in the Faculty of Law by Prof. Loot Pretorius.

Two upcoming researchers in the Faculty of Theology and one in Nursing joined the group for Prof. Jansen’s lecture on significant research.

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