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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Nutrition congress to be held at the UFS

2012-09-21

About 1 000 experts, researchers, nutritionists and policy makers in nutrition and feeding from all over Africa and some abroad will gather at the University of the Free State for the Nutrition Congress Africa 2012.

This congress will take place at the Bloemfontein Campus from 1 to 4 October 2012 where various national and international experts will deliver presentations on the latest research and developments on nutrition and dietetics in Africa.

The Nutrition Congress Africa 2012 is a joint scientific meeting of the 24th congress of the Nutrition Society of South Africa, the 12th congress of the Association for Dietetics in South Africa and the 5th African Nutrition Epidemiology Congress .

The theme for the congress is “Transforming the Nutrition Landscape in Africa” and it motivates nutrition experts and scientists to take action and apply knowledge and skills to improve nutrition in Africa.

Plenary, as well as five parallel sessions will be presented over four days, covering topics which include amongst others addressing poverty and food insecurity, food regulatory and labelling issues, the food industry, HIV and nutrition, the sports nutrition industry, nutritional management of renal and GI-related diseases, food security, maternal and infant nutrition.

“We believe that working together as nutrition experts will strengthen professional networks and allow us to share expertise and exchange experiences to the benefit of all,” says Dr Ronette Lategan, chairperson of the Nutrition 2012 congress and lecturer at the UFS’ Department of Nutrition and Dietetics.

“Nutrition is a fast developing science and a wide spectrum of topics with the latest research and developments will be included in the programme.

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