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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS academic speaks on Islamic terrorism
2012-09-12

 
 Prof. Hussein Solomon

Senior Professor Hussein Solomon from the Department of Political Studies and Governance at the University of the Free State (UFS) says it is imperative that we understand how ordinary Muslims are socialised, violently radicalised and primed to engage in acts of terror.

He was speaking at the Inter Religion Forum in the Faculty of Theology on the topic, “The rise of Islamist fundamentalist thought”.

According to Prof. Solomon, “The war on terror is truly a struggle between competing ideologies, after all, before a suicide bomber detonates his/her vest he/she must be ideologically indoctrinated to believe that what he/she is doing is the ‘right’ thing both in terms of the act and target.” Prof. Hussein, however, assured that the pure teaching of Islamic is not in favour of terrorism and killing.

Most of the twentieth century witnessed an ideological struggle between freedom and democracy. According to Prof. Solomon, “democracy” won that struggle. “The ideological struggle between freedom and authoritarianism is, however, far from over and thus we witness a clash of two competing ideologies across the globe,” he said.

He added that this is not an inter-civilizational conflict. “It rather is occurring within Muslim societies and between radical Islamists and the West.”

“A major battle is taking place in Islam between moderates, who in my view are the real Muslims, and the Islamo-fascists. Non-Muslims cannot simply regard this battle as an internal struggle. They need to support the moderate Muslim actively.”

“Should moderate Muslims lose this struggle, a clash of civilisations will become inevitable and the future will resemble a world of a war of all against all,” Prof. Solomon said.
 

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