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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Afrikaans place names were not only given by Afrikaner people, says professor.
2012-09-25

Prof. Peter Raper delivering his lecture on South African place names.
25 September 2012

 Prof. Peter Raper, honorary professor at the Department of Linguistics and Language Practice, delivered a public lecture in Clarens earlier this month. The theme of the lecture was “From Stone Age to GPS: The fourth edition of the South African Place Names Dictionary”.

Prof. Raper shared the historical development of the project as well as the challenges and other interesting observations associated with the topic. He elaborated on the dramatic change in the focus of his research on place names in South Africa.

It was previously assumed that all of the Afrikaans place names were given by the Afrikaner people and that changing these place names was consistent with the mandate of the South African Geographical Names Council (SAGNC) to transform place names. Prof. Raper said more in-depth research revealed that a significant number of place names are actually translations of original San names – into Afrikaans, Khoi and the Bantu languages. He told the audience that given the constitutional stipulation that no cultural group’s heritage may be removed, this discovery calls into the question the modus operandi of the SAGNC.

Prof. Raper’s lecture was part of the conference programme of the Third International MIDP IV Symposium that took place on the Qwaqwa campus. The MIDP (Multilingual Information Development Programme) is a project sponsored by the Province of Antwerp. The theme for this year’s symposium was “Multilingualism for Empowerment” and was presented in collaboration with the University of Antwerp.

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