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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Community workers, activists and scholars to discuss Gender-based violence
2012-10-03

The Gender Studies Programme and Gender Initiative attached to the Dialogue between Science and Society Series at the University of the Free State is holding a one-day symposium titled African Gender Perspectives on 23 October 2012. Activists, scholars and community-based workers will speak at the symposium about their work in the field of gender and gender-based violence.

Keynote speakers include Cheryl Potgieter (University of KwaZulu-Natal), Bette Dickerson (American University, Washington, D.C) and Jennifer Fish (Old Dominion University, Norfolk, Virginia). Dickerson and Fish will be speaking about their participatory action research with the group Grandmothers Against Poverty and Aids (GAPPA) who are based in Khayelitsha, Cape Town. Fish will also talk about her experience of setting up a gender centre in Rwanda.

The women’s support network Sisters for Sisters from Woodstock, Cape Town will give a presentation on their community work with women from various parts of the African continent that have experienced multiple forms of gender-based violence, and they will expand on their experiences of participating in an academic research project.

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