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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Prof. Willem Boshoff joins Department of Fine Arts
2012-10-05

Prof. Willem Boshoff

Prof. Willem Boshoff, one of South Africa’s most established artists, has joined the Department of Fine Arts as a mentor for postgraduate students. Prof. Boshoff, whose work has been shown extensively in South Africa and internationally, will serve as mentor and resident artist in the department.

Prof. Boshoff made his mark at the university in 2011 when his Thinking Stone sculpture, one of sixteen artworks commissioned by the Sculpture-on-Campus project, was installed near the Main Building. The "Black Belfast " granite stone, situated next to the H vd Merwe Scholtz Hall, weighs approximately 20 ton and, to date,is the largest of the artworks funded by the National Lottery Distribution Trust fund.

Mr Ben Botma, Head of the Department of Fine Arts, says Prof. Boshoff, who is based in Gauteng, will work on the Bloemfontein Campus for certain months of the year. “As an artist he is extremely productive and has an impressive international exhibition programme. As a result he has a good overview of what happens in the most important museums and contemporary galleries. This information and insight can be shared with students with great success.”

Mr Botma says although the mentorship is aimed at postgraduate students, Prof. Boshoff’s presence and obsessive work habits will also motivate and inspire undergraduate students. “Willem is very popular as external examiner and moderator at other universities and he has a good perspective of what happens at the major universities”.
 

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