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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Architecture gets unconditional validation
2012-10-15

 Three programmes of the Department of Architecture at the university received an extended unconditional validation from the South African Council for the Architectural Profession (SACAP) and the Commonwealth Association of Architecture (CAA).

The programmes are evaluated every four years and the previous evaluation in 2008 was also unconditional. The programmes that were validated are BAS, BAS (Hons.) and M.Arch. (Prof).

Mr Jonathan Manning, chairperson of the board of eight people that visited the department, says the department’s standards have improved more since the previous visit. He expressed his apprectiation for the departement’s unique specialist approach to alternative building methods, tours, winter schools, the annual Sophia Gray lecture, the good team of lecturers and the impressive Architecture building.

Two members of the board who visited the department are from the CAA.

Mrs Martie Bitzer, Departmental Chairperson, says the validation proves that the programmes are not only recognised nationally but also internationally. “It confirms that the students are at the right place at the right time in terms of the vision of the UFS, namely to be an internationally recognised university.”

The validation of the CAA means that the qualifications are recognised in all the Commonwealth countries.

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