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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Elzmarie honoured internationally for economics education

2012-10-13

Elzmarie Oosthuizen (middle) with Prof. John Brock of Colorado University in Colorado Springs and Prof. Claudia Parliament of Minnesota University.
12 October 2012

An exceptional honour has been bestowed on Elzmarie Oosthuizen of the Faculty of Natural and Agricultural Sciences with the awarding of the Patricia K. Elder International Award to her in America at the beginning of October 2012.

The award is made by the National Association of Economics Educators and the Council for Economics Education (CEE). It gives recognition to individuals whose outstanding and committed service makes a meaningful impact on the delivery of economics education worldwide. The award was made to her at the 51th annual Financial Literacy and Economics Education Conference in Kansas City, Missouri.

Elzmarie is Manager: Teaching and Learning in the Faculty. She was originally appointed to manage various projects to better prepare students for what is expected of them. She teaches in the extended programme and achieved success with bridging mathematics and the changing methodologies that she uses.

She plays an active role in international economics education programming. Elzmarie was an essential element in the development of CEE’s programmes in South Africa and has now moved to expand economics education programmes to Namibia, Lesotho and Botswana.

She successfully participated in the CEE’s Train the Writers programme and lobbied the CEE to provide a mentoring programme that would prepare participants to offer a training of writers programme within their own country. This year, she presented the first writers programme for South African teachers.

Claudia Parliament, Director of the Minnesota Council on Economics Education, said in her recommendation for the award: “Elzmarie is a change agent. She has boundless energy. Few can keep up with her work pace. She has put economics education on the map in South Africa and she is poised to have a similar impact in other countries in southern Africa.”

Elzmarie says: “I feel very honoured to have received this award.” Since 2004, she has worked very hard and trained some 800 teachers. In 2011, some 200 000 children were reached through the training.

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