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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Africa and her diaspora grace the Africa Century International Writers’ Conference
2012-10-30

30 October 2012

Programme (Pdf format)

The Africa Century International African Writers’ Conference, organised by the wRite associates, in partnership with the Department of Arts and Culture, the University of the Free State (UFS) and the SABC, will take place on the Bloemfontein Campus of the UFS from 7 to 10 November 2012.This four-day conference will culminate in the 2012 South African Literary Awards ceremony where winners will be honoured.

The conference is dedicated to the memory and contribution of its special advisor and inspiration, Zwelakhe Sisulu, who passed away in October 2012.

The conference has attracted an array of scholars and artists from around the continent. The African diaspora will be one of the main features of the programme. Keynote addresses, the presentation of papers, dance, visual art, comedy, disc jockeying will all feature the Diaspora.
 
“This event will also mark the 21st anniversary of the then-OAU (now-AU) declared International African Writers’ Day (i.e. 7th November). The theme of this is: From Resistance to Creative Mediation: Celebrating a Century of Writing and Literary Intellectuals’ Influence On The Liberation Struggles & Political Impact on Literary Discourse and Development”, said Raks Morakabe Seakhoa, Managing Director of the wRite associates and Project Director of the South African Literary Awards and the Africa Century International African Writers Conference.
 
The patrons of the Africa Century International African Writers’ Conference include; Prof. Kgositsile Keorapetse, Prof. Chinua Achebe, Dr Nadine Gordimer, DrWanguiwaGoro and Dr Hugh Masekela.

“This prospective historical gathering of authors, literary scholars and historians will, as the then-OAU’s Conference of African Ministers of Education and Culture (meeting in Coutonou, Benin, in 1991) resolved, ‘…afford the African people a moment of pause within which to reflect on the contribution of African Writers to the development of the Continent’ ”,Seakhoa added.
 
He said, “We are delighted at the growth of the prestigious South African Literary Awards, as they are now spreading their wings to inaugurate the Africa Century International African Writers’ Conference and opening up to the continent and Diaspora’s writers.”
 
Other highlights of this four-day programme include:

  • An evening with the National Poet Laureate: poetry reading by Prof. Keorapetse Kgositsile and guest poets
  • Nobel Laureate, Nadine Gordimer discusses her latest work, ‘No Time Like The Present’
  • Poetry, comedy and performances
  • Creative writing skills development programme, facilitated by: Prof.KeorapetseKgositsile, Mr Walter Chakela and Dr Oswald Mtshali
  • Tsebo-Lethabo Primary and High Schools programme
  • Books, art & crafts and clothing exhibitions and more 

For more information,visit www.africacenturyconference.org or www.sala.org.za
 

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