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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Nadine Gordimer lauds university for transformation
2012-11-09

Nadine Gordimer
Photo: Sonia Small
09 November 2012

Lecture (Pdf format)

Renowned writer and Nobel Prize winner Nadine Gordimer has lauded the university for its efforts at reconciliation, highlighting several initiatives the university has put in place over the last few years.

She delivered the inaugural Reconciliation Lecture on the Bloemfontein Campus, and was introduced as a “champion of human oneness” by Prof. Pumla Gobodo-Madikizela, Senior Research Professor on Trauma, Forgiveness and Reconciliation, who also referred to Gordimer as “the living expression of the power of critical consciousness”.

Gordimer praised the university by saying it was doing things in South Africa differently from what had been done during the country’s shameful past. In a message addressed at students, her lecture touched on topics of race, reconciliation, freedom of expression, education, inequality and poverty.

“Black and white – we have been conditioned; no, brain-washed, by legal and cultural and even religious, demeaning distinctions between race and colour. This university has discarded; is tackling these: an image breaking of false consciousness. We await your generation’s entry to public life, when you come out of the University of the Free State equipped to bring to us, along with your professional degrees, the way to function in a population as the human beings you have learnt to be at this university.”

The Nobel laureate also warned students of threats facing South Africa’s future.

“What is your reaction, then, to the Protection of State Information Act, the Secrecy Act that has been drop on our heads? The Secrecy Act means that we the people are not allowed to know the facts about our own country. Know how our society, our population is manoeuvred by those entrusted and empowered by our votes.”

The inaugural lecture was hosted by the Vice-Chancellor and Rector, prof. Jonathan Jansen, and the Rectorate, with the support of the Institute for Reconciliation and Social Justice and Prof. Gobodo-Madikizela.

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