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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Students speak at Faculty of Law as part of Blackstone Legal Fellowship Programm

2012-08-01

At the event were, from the left: Elizabeth Oklevitch, Ewelina Ochab, Prof. Shaun de Freitas and Prof. Andries Raath, also from the Department of Constitutional Law and Philosophy of Law.
Photo: Leonie Bolleurs
1 August 2012

Two students from abroad, Elizabeth Oklevitch, studying at the Regent University School of Law, Virginia Beach in the US, and Ewelina Ochab, a postgraduate student with a Diploma in Law who received her LLB from the University of Kent at Canterbury, have each delivered a 15-minute presentation at the Faculty of Law. These presentations are part of the six-week practical leg of the Blackstone Legal Fellowship Programme, held annually in Phoenix, Arizona.

This is the fourth consecutive year that the Faculty of Law has been involved in this initiative.

Oklevitch spoke on the impact of the natural law grounding of Sir William Blackstone’s system of rights and Ochab about the margin of appreciation in the case A, B and C v Ireland.

According to Prof. Shaun de Freitas from the Department of Constitutional Law and Philosophy of Law, the programme is aimed at teaching law students the importance of religious freedoms and rights. The programme is run by Alliance Defending Freedoms (ADF) in the US.

“The programme (in its 14th year) accommodates more than 130 students at the moment, representing schools of law in the United States (which include the universities of Duke, Harvard, Notre Dame, New York and Yale) and Europe. To date, approximately 1 100 students have completed the programme,” said Prof. De Freitas.

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