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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Staff members do their bit for the environment

2012-05-28

Big blue boxes for the recycling of waste paper were placed in the foyer of the Francois Retief Building and staff and students were invited to bring their waste paper. Seventeen boxes of white paper and eight boxes of newspapers and magazines were collected.

In order to be involved in the green initiatives on campus, the Faculty of Health Sciences has been supporting the university recycling project. Last week, waste paper for recycling was collected in the foyer of the Francois Retief Building.

At the request of staff members, the faculty will repeat this initiative every term. “We thus urge you to collect all your waste paper for recycling – this can be full pages, scrap paper, or shredded paper. However, please keep white paper (normal photocopy and printing paper) separate from newspapers, magazines, coloured paper and cardboard. And please, no food!

“If you can’t wait until next term, the caretakers can also collect paper from your department – their contact details are listed below. What an easy way to tidy up your office!” said Marlene Viljoen from the faculty.

Empty ink cartridges can also be recycled If you have any, you can send them to the caretakers’ office or you can keep them with you until next term’s collection day in the foyer.

Staff will be notified via e-mail of the next collection day. “Thank you for your enthusiastic response,” Marlene said.

Contact the caretakers on 405 5953/ 3015, short cell number 6998, at any time to collect waste paper or ink cartridges in your department.
- Ilde Kilbourn

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