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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Zoology and Entomology celebrates 100 years
2012-05-12

 

Dr Candice Jansen van Rensburg and Prof. Jo van As.


The Department of Zoology and Entomology is celebrating its hundredth birthday. To commemorate this, a series of lectures will be presented throughout the year. The lectures focus on the history of the department, as well as past and current research activities.

At the first lecture, Prof. Jo van As, Head of the Department, presented a comprehensive history of the academic background of the department, including information on all the preceding heads of Zoology and Entomology. He also gave an overview of the history of the Aquatic Ecology research group that he started in 1988 when he first became the Head of the Department.

In her lecture, Dr Candice Jansen van Rensburg outlined the activities of the newly established Nematology study group. She stressed the importance of establishing this field of expertise in an effort to address the lack of trained nematologists in South Africa.

Future lectures will be presented by the department’s various study groups and will be held on a quarterly basis. The lectures are held in the Biology 1 lecture hall (BL1) and are open to all. The celebrations will culminate in a centenary banquet later in the year. – Prof. Linda Basson.

The dates for future lectures are as follows:

10 May: Arachnology and Acarology
2 August: Eco-Ethology and Environmental Entomology
15 November: Herpetology and Insect-Plant Interactions
 

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