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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Qwaqwa Campus Hosts a DSD Roadshow
2012-04-04

 

In front, from  the left, in front: Joe Mosuhli (DSD Provincial Office), Ms Maboe Grey Magaiza (Lecturer: Sociology), Ms SM Khupane (Thibella Marakabeng Traditional Council), Mr Mbulaheni Mulaudzi (DSD). At the back, from the left: Dr Malete, Dr Elsa Crause (Departmental Head: Sociology), Chief Mahase (Phomolong Traditional Council), Mrs Sadi Luka (DSD), Chief QD Moloi (Makgolokweng Traditional Council), Chief Sekonyela (Thibella Traditional Council), Ms Mpontseng Kumeke (DSD) and Mrs Malikoankoetla Tsosane (Matsieng Traditional Council).

The National Department of Social Development (DSD) and the Free State Department of Social Development, in collaboration with the Qwaqwa Campus of the University of the Free State, hosted a road show on the professionalisation of Community Development Practice yesterday.

This inaugural road show was aimed at conceptualising and soliciting stakeholder buy-in in the new Community Development Qualification Framework, which was jointly developed by the department and the South African Qualifications Authority (SAQA). The road show also briefed stakeholders on the Recognition of Prior Learning (RPL) pilot project that will integrate the current community development workforce into the national qualification framework. Stakeholders were also briefed on the professionalisation process and were given a platform on which to talk about related issues. This included the formation of a community development association, a unified professional body and eventually, the formation of an independent statutory council.

In his welcoming remarks, Campus Principal Dr Elias Malete said that the envisaged programme of professionalising community development practice would address the local needs and bring vibrancy to affected communities. “The programme will definitely help in revitalizing our campus and the community we serve,” said Dr Malete. He was referring to the Qwaqwa Campus Revitalisation Plan. “Among the plans we have is the introduction of the four year Bachelor of Community Development degree. We are confident that our proposal will be received favourably and that we will offer this qualification from 2013,” Dr Malete said to applause from the invited guests and community members.

Talking on behalf of the provincial Department of Social Development was the department's head, Me Matlhogonolo Maboe, who emphasised the fact that large segments of communities were entirely dependent on the community development sector for their daily survival. “In professionalising the sector, we would be building vibrant rural communities and repositioning them to be better equipped in addressing what President Zuma referred to as the ‘triple challenge of unemployment, poverty and inequality’ in his State of the Nation address in February”, said Me Maboe.

Traditional leaders from the Qwaqwa area, national and provincial departmental officials as well as students and staff of the UFS attended the road show.
 

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