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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Kovsie student translates and interprets between English and Mandarin
2012-11-14

Chen-Shu
14 November 2012

When television channel e.tv recently interviewed successful Chinese businesspersons in South Africa and Tanzania, they turned to Kovsie student Chen-Shu Fang to translate from English into Mandarin. Chen-Shu, who has completed a BA Honours in Linguistics, is the first student in the Department of Linguistics and Language Practice translating and interpreting between English and Mandarin.

Born in Taiwan, Chen-Shu started her high-school education in South Africa in 1997 and matriculated in 2001. She completed a Bachelor’s degree in Taiwan, but returned to South Africa in 2011, enrolling for studies in the Department of Linguistics and Language Practice. After completing her honours degree in June 2012, Chen-Shu decided to also enrol for the practical honours module in Translation Studies in preparation of her Master’s degree next year.

“I have some background knowledge in linguistics, but during my studies at the UFS, I discovered an interest in interpreting and translation. Therefore, I changed my main focus from Linguistics to Language Practice,”says Chen-Shu.

This year, Chen-Shu also started offering translation and interpretation services. Her first interpreting brief from the Unit for Language Facilitation and Empowerment (ELFE) at the UFS was for Dairy Belle where she had to interpret for a technician from China. She furthermore assists in the translation of the website of Hsiang Chun Orchid Garden, a Bloemfontein-based company (www.hcorchids.co.za).

“I have a great interest in translation, and would also like to offer my language skills and knowledge gained in this course to the Mandarin-speaking community in Bloemfontein. This degree has given me the opportunity to practise and enhance the necessary language practice skills. ”

On assessing Chen-Shu’s translations, an external marker for Mandarin from Rhodes University commented as follows on our department’s course: “I am impressed by your generous and relaxed attitude towards such a diverse group of students, so that they can actually follow a translation course and develop translation skills within their own, unique context”.

 

 


 

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