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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

University ready for 2013 registration process
2012-12-05

16 November 2012

Thousands of new first-year students are expected at the University of the Free State (UFS) in January 2013 and the University is ready to receive them. Everything is in place to allow the registration process to run smoothly for new, as well as senior students.

As in previous years, the Callie Human Centre will be the central point during the registration process. Students will get advice on registration, admission, academic programmes, class fees, residences and other information there.

New first-year students and their parents or guardians will be welcomed on the Qwaqwa Campus on 18 January 2013 and on the Bloemfontein Campus on 19 January 2013 by Prof. Jonathan Jansen, Vice-Chancellor and Rector. Four sessions are scheduled in which Prof. Jansen will spend time with new students of the different faculties on the Bloemfontein Campus. New first-year students will register from 21 to 25 January 2013.

Registration for senior students will commence on 14 January 2013. Those who do not live in university residences register from 14 to18 January 2013, while students who live in residences can register from 28 to 31 January 2013.

For further enquiries, contact the UFS Information Office on 051 401 3000. For more information on the registration process, visit our webpage and click on the heading More about us.

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