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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS Debate Society prepares for three major tournaments

2012-11-20

Preparing for the Berlin Championships are, from the left: Richard Chemaly, Zola Valashiya, Ros Limbo and Nkosi Mangali.
Photo: Linda Fekisi
20 November 2012

The UFS Debate Society will be taking on three major projects during the holidays. The month of December will be filled with activities for the team, with members taking trips to Grahamstown, Pretoria and Berlin, Germany to showcase their debating skills.

Their first project is a coaching session in collaboration with the Free State Schools Debating Board. The team will be coaching the provincial school teams and accompanying them to Grahamstown where they will compete in the National Schools Debating Championships in early December.

At around the same time, members will also attend the Pan African Universities Debating Championships that will be held in Pretoria. The PAN African Championship, which the team won in 2009, has expanded over the years and now also includes participants from Australia and the United States of America.
Towards the end of December, four members of the team will be heading to Berlin, Germany to compete in the World Universities Debating Championships. Ros Limbo, Nkosi Mangali, Richard Chemaly and Zola Valashiya will represent the university.

Zola, who is currently the chairperson of the debating society, has been part of the team since 2008. He describes being part of the teams as, “a growing experience. I have learnt a lot, especially how to be a critical thinker”. He was ranked among the top ten speakers in the English First Language division during the Kgorong 2012 National Universities Debating Championships earlier this year. Zola says the team’s goal is to gain as much experience as possible in order to offer training. They are looking at forming strong relations with various other debate societies across the country.

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