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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Postgraduate School Student Council reaches out to child-headed households
2012-12-03

Members of the Postgraduate School Student Council and some of the children who benefited from their outreach programme
3 December 2012


Our Postgraduate School Student Council, in collaboration with the Postgraduate School Directorate, undertook a community project in 2012, focused on making a difference in the lives of children burdened with supporting themselves without proper parental guidance. The council worked with Child Welfare Bloemfontein and five child-headed households were identified in the greater Mangaung area.

To ensure the success of the project, the council helped to get sponsorships to assist with raising funds and the reception of donations. The council, with the broader postgraduate community, also sought donations from the university community and the public at large. The result was astounding and 12 children were presented with food items, toiletries as well as school uniforms and stationery to the value of R14 500.

An additional R2 000 was donated to Child Welfare for related projects that will benefit other households. This initiative was made possible by the generous support of the UFS-RAG office and the Thakaneng Bridge branches of Friendly Supermarket and Van Schaik Bookstore, Lesedi FM and Kovsie FM, as well as some private donors.

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