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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS hosts simulation workshop
2012-12-03

Photo: Renè-Jean van der Berg
3 December 2012

The University of the Free State’s School of Nursing, in partnership with the Drexel University’s College of Nursing & Health Profession in Philadelphia in the USA, are hosting a simulation workshop at the Bloemfontein Campus from Monday 26 November – Friday 30 November 2012. The presenters include Prof. Leland Rockstraw, Dr Linda Wilson, Ms Carol Okupniak and Mr John Cornele. These knowledgeable simulation experts run a successful simulation facility for  health-care profession students. Prof. Leland Rockstraw and Dr Linda Wilson have recently published a book on simulation; Ms Carol Okupniak writes a regular column in a journal, Clinical Simulation in Nursing and Mr John Cornele is well known in the USA for presenting exciting workshops on medical moulage. Moulage refers to “medical make-up”

Drexel University has offered this very popular workshop in simulation repeatedly since August 2010 at the Philadelphia Campus. This week’s workshop is the 1st international event and the first simulation training in South Africa. Funding from the Atlantic Philanthropies made it possible for the School of Nursing at the University of the Free State to host the workshop. Participants are educators from different health-care professions from higher educational institutions from most of the provinces in South Africa and from Botswana. The workshop will cover a comprehensive theoretical background of simulation in health professions, best practices and provide an opportunity for hands-on experience in human patient simulation (HPS) and standardized patient (SP). This will be a first for South Africa. Participants will gain insight in learning strategies to promote a clinically safe learning environment and promote adult experiential learning behaviours. 

During this workshop, participants will make use of the new high-fidelity technology in the Authentic Learning facility at the UFS’ School of Nursing.

According to Prof. Yvonne Botma from the UFS School of Nursing, this workshop will equip the health-care profession’s educators with skills to assist their students in linking theory and practice. Simulation will enable students in health care to provide safe patient care with confidence.
 

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