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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Library opens new horizons for Bloemfontein-Oos School
2012-11-27

Storyteller Gcina Mhlophe is hugging a learner at the Bloemfontein-Oos Intermediary School.
Photo: Kaleidoscope Photography
27 November 2012

“The more that you read, the more things you will know. The more that you learn, the more places you'll go.” Dr Seuss says that in his book I Can Read with My Eyes Shut!

It is hoped that this will also be the experience of learners at the Bloemfontein-Oos Intermediary School where a library has been stocked and unveiled with our assistance. Bloemfontein-Oos is one of the schools that the UFS renovated in partnership with the Free State Department of Education.

The learners also had the rare opportunity to listen to a doyenne of South African storytellers Gcina Mhlophe. She is one of the best storytellers, writers, publishers, directors and international poet.

Tessa Ndlovo, coordinator of the UFS Schools Partnership Programme, said she thought it was important for the school to have a library in order to cultivate a culture of reading. She asked publishers and libraries to send books and in the process, more than 2 000 books were donated by the UFS-Sasol Library, staff and students. New books were sent by publishing houses.

The office of Prof. Jonathan Jansen, Vice-Chancellor and Rector, sponsored the renovation of the library by donating shelves.

Bloemfontein-Oos became the first school in the UFS’s Extreme Makeover intervention. Attention has been given to fencing, electrification, renovation and the bathrooms. Three truckloads of furniture were donated and more will follow in future. The Calculator Project (Project of Peace) was introduced to the school by students from the United States of America.

The library is part of the Culture of Reading Project.

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