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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Significant boost for infrastructure development
2012-12-28

The University of the Free State (UFS) recently received a significant boost for its infrastructure development with the approval of infrastructure projects totalling
R333,600 million by the Department of Higher Education and Training for the next three years.

The funding includes cost sharing, with the department contributing R208,394 million and the UFS contributing an amount of R125,206 million.

The UFS Council approved the projects and the cost sharing during the last meeting for the year on 16 November 2012.

“We are elated by the generous funding received from the department as it will assist us in fast-tracking our infrastructure development, providing in the increasing need for new and upgraded facilities at all three campuses,” said Prof. Nicky Morgan, Vice-Rector: Operations.

The projects include:

  • Upgrading and new disability access to various buildings on the Bloemfontein, South and Qwaqwa Campuses;
  • A building in Kimberley, which will be shared by the School for Allied Health Professionals and Nursing;
  • Upgrading and extension of the biotechnology and nutrition facilities, additional infrastructure for the Department of Physics and the upgrading of an extension to the genetic sciences facilities on the Bloemfontein Campus;
  • A new 250-bed student residence on the Bloemfontein and Qwaqwa Campusus, respectively;
  • Facilities for the Faculty of Education;
  • Six lecture rooms on the South Campus;
  • Upgrading of the interpreting laboratory and the development of an audio-visual production facility for recording of lectures on the Bloemfontein Campus;
  • Provision of office space for the Centre for Teaching and Learning on the Bloemfontein Campus;
  • Lecture halls and a laboratory for the Department of Geography and Tourism on the Qwaqwa Campus; and
  • Funding of additional infrastructure for the Department of Physics on the Qwaqwa Campus.

 “The department made special mention of the way the UFS manages its infrastructure and efficiency funding when the announcement about the allocation of funds was made. This is a feather in our cap as the department has been referring other higher education institutions to the UFS for advice on infrastructure development,” he said.

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