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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Renowned Harvard scholar to speak on illness, care-giving and subjectivity
2013-01-28

 
Prof. Arthur Kleinman

 Prof. Arthur Kleinman, Professor of Medical Anthropology and Psychiatry at Harvard University, will visit the University of the Free State from 4 to 6 February 2013. Prof. Kleinman is a Rabb Professor of Anthropology and Director of the Harvard Asia Centre.

The highlight of his visit will be his participation in the one-day colloquium entitled “Constructions of Illness and Identity: Subjectivity and Chronic Illness in the South African Context” that will take place on 5 February 2013 in the Centenary Hall. He will be joined by a range of speakers from various international and national universities. During his visit, he will also deliver two other lectures.

On Monday, 4 February, he will give a lecture titled: “Against Cynicism: How the Humanities and the Cultivation of our moral selves sustain the Idealism of Students and Faculty”, and on Wednesday, 6 February 2013, he will speak on “Care giving: Revitalising its place in Medicine”. Professor Kleinman is the author of six books, co-author of two others, co-editor of nearly 30 volumes and eight special issues of journals, and author of over 300 articles, book chapters, reviews and introductions.  

For further enquiries, please contact Dr Katinka De Wet on 051 401 2918 or dewetk@ufs.ac.za.

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