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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Centre for Africa Studies concludes ANC Centenary Dialogue series
2013-02-20

 

Attending the closing seminar were from left: Prof Chris Saunders, Editor of the ANC Centenary dialogue book; Vincent Khetha from the Free State Provincial Government’s Department of Sport, Arts, Culture and Recreation; Prof Kwesi Prah; Siphamandla Zondi, Editor of the ANC Centenary dialogue book; Dr Dennis Goldberg and Prof Kwandiwe Kondlo.
Photo: Steffi Cawood
20 February 2013

Speech:"The future of South Africa in Africa" (pdf)

The Centre for Africa Studies received praise for the series of dialogues it hosted on the ruling ANC party, conversations which started before the party held its 53rd National Conference on our Bloemfontein Campus.

The Centre recently hosted the last seminar in the ANC Centenary Dialogue series, a project which started in November 2010 when the ruling party prepared for its centenary celebrations in 2012.

Prof Kwandiwe Kondlo, former Head of the Centre, and currently professor at the University of Johannesburg, told guests at the closing seminar, "it was a job well done which kept dialogue going on". Prof Kondlo said a book with a collection of papers presented during the series is being finalised, with senior ANC officials expected to attend the book launch on the Bloemfontein Campus later this year. The book features chapters by scholars like Profs Stephen Ellis, Shireen Hassim, Colin Bundy and Ben Turok and covers topics on the role of women in the liberation struggle, the party's economic policy and the history of the party in exile.

Speakers at the closing seminar included Prof Kwesi Prah, whom Prof Kondlo introduced as "one of Afica's intellectual giants,” struggle veteran, Dr Dennis Goldberg and the new Head of the Centre for Africa Studies, Prof Heidi Hudson.

Prof Prah, who delivered the keynote address, spoke about "The future of South Africa in Africa."

 

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