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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Breyten Breytenbach to speak on poetry and philosophy at UFS
2013-02-22

 

Breyten Breytenbach
Photo: Supplied
22 February 2013

The Department Philosophy is hosting a public lecture and panel discussion with the poet Breyten Breytenbach on poetry and philosophy on Wednesday 27 February 2013. Breytenbach will read from work that has never before been heard in public. Members of the public will also be able to ask him questions. The discussion will be in Afrikaans, with simultaneous interpretation to English and Sesotho. Entrance is free.

  • Wednesday 27 February 2013
  • 15:00
  • Odeion

Enquiries can be directed to Johann Rossouw at rossouwjh@ufs.ac.za

Short Breyten Breytenbach biography:

Breyten Breytenbach was born in 1939 on the banks of the Breede River in the Little Karoo. He studied at the Michaelis School of Fine Arts at the University of Cape Town and left South Africa in 1959. His exile was confirmed after the Sharpeville massacre and his marriage to Yolande Ngo Thi Hoang Lien of Vietnamese origin, which brought him into conflict with the Mixed Marriages Act and the Immorality Act.

In 1964 he began publishing poetry, as well as prose. Since the early sixties of the previous century, he started exhibiting in various European art galleries. In 1975 he clandestinely returned to South Africa where he spent seven-and-a-half years of a nine-year sentence for terrorism in South African prisons. He lectured at various universities in both South Africa and the United States. He helped establish the Centre for Creative Arts at the University of KwaZulu-Natal in Durban, and was co-founder of the Gorée Institute in Dakar, Senegal, where he is still involved. He works from Catalonia, Paris and Gorée.

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