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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

School of Medicine boasts with a new unit
2013-02-22

 

New Clinical Skills Simulation unit is one of its kind.
Photo: Supplied
22 February 2013


The Faculty of Health Sciences at the University of the Free State (UFS) can now boasts with a new Medical Clinical Skills Simulation unit (MCSU) at the School of Medicine.

This newly established Clinical Simulation Unit is the first dedicated clinical simulation unit of its kind in South Africa. It was opened on Thursday 21 February 2013.

This facility is equipped with an operating theatre, Intensive Care Unit, two simulation and three private rooms.

In addition, the Unit has control rooms with cameras for recording purposes and debriefing facilities, the latter with video equipment for playback of recorded scenarios.

The Simulation Unit at the UFS’ School of Medicine is based on accredited units in the USA and the UK.

Dr Mathys Labuschagne, Head of the Simulation Unit, says the concept for this kind of unit is still new, but is already a very important part of clinical skills training in the health professions.

“We are the only university in South Africa with a unit dedicated to clinical skills simulation only and not a combination of clinical skills training which includes some simulation.”

The primary goal of the MCSU is to provide educational opportunities to undergraduate and postgraduate medical students, as well as opportunities for other healthcare students in the Faculty of Health Sciences, to be exposed to inter-professional skills training. The MCSU will play a role in quality assurance of training and assessment, as well as research.

The aim of the Clinical Simulation Unit is to provide a facility where medical and other healthcare students or professionals can be exposed to:

  • Training in a safe environment.
  • Training without harm to the patient.
  • Scenario-based learning.
  • Debriefing.

The facility will also be utilised for post-qualification refresher and training courses.

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