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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

House Madelief turns over a new leaf
2013-02-15

 

The new year has come with a lot of changes for House Madelief. The residence, home to 179 female students, had a make-over which changed its inside appearance. The changes include new relaxation and meeting spaces, changes in decor, as well as renovations to the residence’ and visitors’ bathrooms.

Notable changes include four different spaces which each present a unique, but blending identity. When not in class, residents can make use of the little coffee corner, a conference room for quick meetings, a lounge and relaxation area. New paintings were also hung in the men’s gazellie, consisting of artworks painted by talented Madelief resident, Kondi Shikwambani. 

With new decor came a new theme. “A place we call home, our home, Madelief," says Diatile Mohlakane, Prime of the residence. "Madelief is a vibrant place of colour, which has postitive energy flowing throughout the house."

Rudi Buys, Dean of Student Affairs, congratulated Madelief on its new appearances. "We are immensely proud of Madelief and of both the Residence Head and the Residence Committee for achieving change, not only in terms of what the residence’s facilities offer Madeliefies, but also in the apparent sense of community among students which have become a proud reality. Madeliefies are now known as people who live with values which inspire all around them."

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