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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

University grooms future leaders
2013-02-28

Nangamso Koza, volunteers and learners who participated in the RCL training programme.
Photo: Linda Fekisi
28 February 2013

The UFS recently hosted a group of Representative Council of Learners (RCL) from 24 high schools in the Free State. The learners participated in a RCL training programme, the first of its kind, which will take place on a quarterly basis.

The learners were welcomed by Prof Jonathan Jansen, Vice-Chancellor and Rector of the university. Prof Jansen emphasised the need for academic excellence in his welcoming speech, telling learners not to settle for a pass rate of 30%. He motivated them to study hard in order to reap rewards, regardless of their disadvantaged backgrounds. He told them about first-year student, Zandile Kwela and others, who excelled in the 2012 matric exams despite disadvantaged backgrounds.

Nangamso Koza, Research Assistant in the office of the Vice-Rector: External Relations, who helped to coordinate the programme, said leadership development is vital, as early as the basic education phase. “The objective was to offer the RCL some of the skills and knowledge we have, to enable them to dream out of the box."

Mr Pura Mgolombane, Assistant-Dean of Student Affairs, shared what student leadership is all about, the values that a leader needs to have and the relevant constitutional documentation and acts they need to know.

Madineo Mofokeng, an RCL member from Excelsior Combined School, describes her experience as a great one. “I learnt many things that will help me improve my school. I also learnt that by believing in yourself, you can do anything you put your mind to,” she added.


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