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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS praised for hosting international research development programme

2013-03-05

At the farewell function were, from the left: Dr GansenPillay (deputy executive officer of the NRF), Emile Goofo (Cameroon), his son Tylio in the arms of Prof Nicky Morgan (Vice-Rector: Operations), Avelino Mondhane from Stockholm University (originally from Mozambique) and Prof Neil Heideman (Dean of the Faculty of Natural and Agricultural Sciences).
Photo: Leatitia Pienaar
05 March 2013

“I must congratulate the University of the Free State on doing something like this,” Dr Gansen Pillay said at the farewell function for the participants in the Southern African Young Scientists Summer Programme (SA-YSSP) at the UFS.

The 19 young scientists from 16 countries completed their three-month programme at the end of February 2013. As another step in the process the participants must write articles for reputable journals and complete their doctoral studies. Their performance in the research world will also be tracked.

Dr Pillay, deputy executive officer of the National Research Foundation (NRF), said an investment was made in the researchers to secure the future of the programme. A lot of persuasion and proof was necessary to convince the Austrian Institute for Applied Systems Analysis (IIASA) that a programme of this nature could be presented in Africa.

The SA-YSSP was hosted and managed by the UFS. The programme was developed by the NRF in collaboration with the Department of Science and Technology (DST) and IIASA into a novel and innovative initiative. The official launch was by the Minister of Science and Technology during November 2011.

The SA-YSSP will be an annual three-month education, academic training and research capacity-building programme. Aligned with the YSSP model, annually presented in Austria, the SA-YSSP offered scientific seminars covering themes in the social and natural sciences, often with policy dimensions, to broaden the participants’ perspectives and strengthen their analytical and modelling skills, further enriching a demanding academic and research programme.

Prof Martin Mtwaeaborwa, SA-YSSP deputy dean, said the academic performance of the young scientists superseded the expectations. “I hope the scholars will look back at the programme as the moment their careers began.”

The added, “The UFS received positive remarks for organising the programme and we hope to get it again in future.”

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