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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Breyten Breytenbach shares his words and philosophies
2013-03-05

 

Breyten Breytenbach
Photo: Johan Roux
02 March 2013

The Department of Philosophy at the University of the Free State (UFS) recently hosted Breyten Breytenbach as part of its Colloquium series.

In a packed Odeion theatre, Breytenbach shared his words and views relating to poetry and philosophy. The session was chaired by Prof Pieter Duvenhage from the Department of Philosophy, who noted the symbiotic relationship which exists between the two seemingly distinct disciplines.

Breytenbach is one of South Africa’s best-known literary sons, gaining worldwide recognition for his writings and poetry, as well as his political activism against the erstwhile Apartheid regime. He left the country in 1960 due to Apartheid and settled in Paris where his first collection of poetry was published in 1964. It was the beginning of a prizewinning literary career spanning multiple languages and decades.

He returned illegally in 1975 in order to agitate against the repressive National Party government, but was arrested, spending seven years in prison after being charged with terrorism.

The audience was treated to a reading from an unpublished work from Breytenbach, A letter to my daughter. The lengthy letter outlined Breytenbach's world views, his sense of the creative process, his philosophies and his takes on current and historical events.

A large part of the letter focused on the philosophical and emotional processes involved in writing.“Writing is the travelling of its own landscape; landscapes and rooms that may always have been there,” he said.

He noted that it’s not always an easy process, and that sometimes writers need to explore the abysses, which can be unnerving.

“In this regard it is important to know that emptiness exists,” he said.

He stressed his concern over some of the problems the country currently faces, especially the abuse of state institutions. He was especially worried about the abuse of power. He warned that “power has its own predatory identity,” often abused and misused by those who wield it.

Despite his misgivings, Breytenbach still retains his optimism for the country and its people. He remarked that the country and its many diverse cultures resembles a “fantastic patchwork blanket,” one that should be cherished and protected.

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