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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Professor lectures class – from his closet!
2013-03-05

 

Prof Vernon Louw recording his lessons in his ‘studio’
Photo: Supplied
05 March 2013

A professor, and lecturer, at the University of the Free State (UFS) nowadays gives ‘class’ in his sleep and from within his walk-in closet.

Prof Vernon Louw from the Department of Internal Medicine at the Faculty of Health Sciences recently began to make video recordings in which he presents his lessons in his discipline of Internal Medicine and Haematology.

In the mean time, due to the lack of a studio, he does his recordings in his walk-in closet where it is soundproof.

“I started the videos as a personal initiative, since there is great potential to create a completely integrated platform from where the students can watch the videos in their own time. It also provides us with more time to work interactively with our students in the class, since they already watched the videos on their own or can perhaps watch it later.”

The videos, which are viewable on Youtube under the name ‘Vernon Louw – MedEd’, are very specific and concepts are explained step by step with the objective of mastering them in ten-minute videos. There are already five videos uploaded and students from over the world can view them.

“The benefit is that now I can ‘lecture’ while I sleep. It is wonderful to notice in the mornings that another 20 viewers somewhere in the world joined.”

Prof Louw says that most of the videos are currently watched by mainly South-African, American, Indian and British viewers.

The videos can be watched on the Youtube channel: Vernon Louw MedEd

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