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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Study shows that even cheating monkeys alter their behaviour to avoid detection and punishment
2013-03-12

 

Dr Le Roux sharing a moment with the geladas (Theropithecus gelada).
Photo: Supplied
11 March 2013

A recent article headed by Dr Aliza le Roux from the University of the Free State Qwaqwa Campus’ Department of Zoology and Entomology, asserts that cheating and deception is not only a human phenomenon - it is also found in non-human animals.

“Our specific study investigated cheating and punishment in geladas. While human beings are known to deceive one another, and punish cheaters that get caught, it is actually very rare to find proof of this kind of behaviour in non-human animals,” said Dr Le Roux.

“We don't know if this is because humans are uniquely deceitful, or if it is just that animals deal with cheating differently. Our study was therefore the first to demonstrate that gelada males and females try to deceive their partners when they are cheating on them. This means they try to hide their unfaithful behaviour.” This is therefore the first investigation to document tactical deception in primates living in a natural environment.

“We also showed that the cuckolded males then punish the cheaters, but could not determine if the punishment actually caused cheaters to stop cheating,” said Dr Le Roux.

This on-going and long-term study continues to observe the population of wild geladas in the Simien Mountains National Park in Ethiopia. The study investigates primate hormones, cognition, genetics, social behaviour and conservation, and is done in collaboration with the Universities of Michigan and Pennsylvania.

The full version of the article can be accessed on (http://www.nature.com/ncomms/journal/v4/n2/full/ncomms2468.html).


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