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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Water Awareness Day on campus
2013-03-19

 

The UFS is hosting a Water Awareness Day at the Bloemfontein Campus to observe National Water Week.
Photo: Renè-Jean van der Berg
19 March 2013

With water being considered as a threatened resource in the world, the Health and Wellness Centre and the Faculty of Natural and Agricultural Sciences at the University of the Free State (UFS), in collaboration with Provincial Government and private stakeholders, hosted a Water Extravaganza at the Bloemfontein Campus.

The UFS has a Strategic Academic Cluster: Water management in water-scarce areas, which has a number of participating academics and postgraduate students who are all looking to combat the problems associated with water, the threatened resource, in South Africa.

Prof Maitland Seaman, Director of the cluster for Water management in water-scarce areas, says South Africans should remember that, when and where there is water, you only have temporary use of it.

He also warns that water needs to work, otherwise it will become useless.

“If water is to work, we must conserve the natural ecosystems that purify it and make it available for further use; we must use it judiciously and optimally (for agriculture, industry and domestic use); and we should not pollute our water sources.”

Prof Seaman will deliver a presentation on the Modder River as the life blood of Bloemfontein at the Water Extravaganza. Other presentations will be on fracking, water-related disasters and the water situation in Mangaung. 

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