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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Kovsie students’ artworks selected for Absa L’Atelier Awards 2013
2013-03-24

 

Learners from Ferrum High School in Newcastle, KwaZulu-Natal, admiring the artworks at the Centenary gallery.
Photo: Linda Fekisi
24 March 2013

Four artworks by Kovsie students have been selected for the 2013 Absa L’Atelier Awards. The artworks will form part of the national Absa L’Atelier exhibition later this year, which will be held at the Absa Gallery in Johannesburg.

Mandi Bezuidenhout, Louis Kruger and Johannes Botma, all master’s students in Fine Arts, have been selected as finalists for the central region of the prestigious competition.Two artworks of Louis, and one each of Mandi and Johannes, have been selected for the awards. Pauline Gutter, a former Kovsie student, has also been selected as finalist for the central region.

The Absa L’Atelier is South Africa’s most prestigious art competition and is held annually for artists between the ages of 21 and 35. This award not only ensures recognition for South Africa’s emerging artists, but also affords them the opportunity to develop their talents abroad. The winner of last year’s competition, Elrie Joubert, graduated with a master’s in Fine Arts from the UFS in 2010.

Four prizes are available in 2013’s competition. The first prize consists of R125 000 and a residency at the Cité Internationale des Arts in Paris. An Apersand Foundation Residency in New York City and a Sylt Foundation Residency on the Island of Sylt, Germany, will be granted through two merit awards. The most promising artist will receive the Gerard Sekoto Award of R80 000, as well as a residency at the Cité Internationale des Arts in Paris.

The Absa L’Atelier art competition is run in conjunction with the South African National Association for the Visual Arts (SANAVA).

An exhibition of artworks from the central region is currently on display at the Centenary Gallery, upstairs in the Centenary Complex, until 28 March 2013. The gallery will be open on 20, 25, 26, 27, and 28 March from 10:00 to 15:00.


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