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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS mourns passing away of pioneer
2005-09-30

Prof Dudley Vermaak (76), founder and former director of the University of the Free State’s (UFS) Research Institute for Education Planning (RIEP), passed away on Friday 23 September 2005 in George as a result of a stroke.  

Prof Vermaak was associated with the UFS for about 23 years.  A Centenary Medal was awarded to him in October 2004 by the UFS for his pioneering work in transformation through his initiatives, during the apartheid era, to empower education officials, teachers and postgraduate students from disadvantaged communities in South Africa. 

He did pioneering work in the eighties with the training of black teachers, especially senior officials and managers in black education, and with the research and training on the improvement of education in the black community.  

“Prof Vermaak was a visionary person who understood the changing South African context in the eighties and started at an early stage with work to improve black schools and the training of black leaders in the education sector.  He was a true pioneer at the UFS.  We are thankful that we could honour him for this with a Centenary Medal last year,” said Prof Frederick Fourie, Rector and Vice-Chancellor of the UFS.

RIEP originally started off as the Research Unit for Education Planning in 1974 under the guidance of Prof Vermaak.  During the apartheid years the institute was intensely involved with research about education in the former homelands.  It was also the only organisation that could provide complete education statistics, which was necessary for planning, about the former homelands. 

RIEP was also involved with service delivery to the so-called independent and self-governing states regarding training in management and planning and support.  Several education officials from these areas undertook their M Ed and D Ed studies with the help of RIEP.  Some post-1994 education and political leaders include e.g. Lionel Mtshali, premier of KwaZulu-Natal in 1999-2004. 

Prof Vermaak was cremated in George.  A memorial service will be held at 10:00 on Saturday 1 October 2005 at the Berg-en-Dal Dutch Reformed Church in Dan Pienaar.  Prof Vermaak is survived by his wife, Marietjie, four children and grandchildren.  He lived in Kiepersol Retirement Village in Bloemfontein for the past six years. 

Media release
Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za
29 September 2005
 

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