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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Bloemfontein’s Visser brothers to wow hometown fans
2013-03-27

 

From left: Vincent Visser, Gareth Cliff and Vicus Visser
Photo: Supplied
27 March 2013

South Africa’s YouTube singing sensation, Vicus Visser, will wow Bloemfonteiners on 18 April 2013 with a musical performance at the University of the Free State.

He and his talented brother Vincent will perform at the Wynand Mouton Theatre giving their hometown fans a taste of their recent performances in the United States. Vicus, who has been dubbed Bloemfontein’s Justin Bieber, performed overseas for the first time in February this year when he and his brother performed at events for Black History Month in Washington DC and New York. One of their performances was at the Kennedy Centre in Washington DC where they paid tribute to Nelson Mandela and Martin Luther King.

Vicus rose to fame in 2010 when a music clip of him as a ten year old boy, singing “These Arms” by All for One, appeared on the internet. After a massive seven-year search on social media channels by local and international record companies, he was tracked down to Heidedal in Bloemfontein. Vicus and Vincent moved to Johannesburg in 2012 where they were managed and mentored by Gareth Cliff, top radio presenter and judge on Idols South Africa.

Gareth will join the Visser brothers in Bloemfontein on 18 April and will be master of ceremonies at the concert titled Singing the Dream for South Africa - The Kennedy Centre Performance. As with their performance in the United States, the brothers will treat the hometown crowd to a selection of songs in English, Zulu, Sesotho and Afrikaans.

Vicus, Vincent and Gareth will also make special appearances at the two graduation ceremonies hosted at 09:30 and 14:30 on 18 April 2013. Gareth will be guest speaker and the two brothers will give a short performance. They will also have a meet and greet session with students at the Thakaneng Bridge at 11:45.

Tickets for the Singing the Dream for South Africa - The Kennedy Centre Performance cost R 20 and are available at Room 5, Thakaneng Bridge. The show starts at 19:30.

For more information contact Nicoleen Snyman at snymann@ufs.ac.za or 051 401 9598 / 051 401 9102.


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