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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Statement from Prof Jonathan Jansen regarding a misquote about Madiba
2013-04-10

08 April 2013

Comments made by learners who attended the Leadership Summit (pdf)

Prof Jonathan Jansen: Presentation about Great Leaders (pdf)

The news article that first appeared in Volksblad of Monday 8 April 2013 claiming that I wanted Madiba to die, refers.

This is a complete misrepresentation of what I said. My argument was that Madiba had done so much for South Africa, that he had served South Africa well, and that sometimes you just wish that people would leave him alone so that he can pass his final days quietly.

Like all South Africans, I want Madiba to live as long as possible, but without the constant glare and speculation of the media and others. He needs to be left alone to rest and die in peace. That was the content and context of what I said.

To misrepresent a lengthy statement on a talk which was entirely devoted to extolling Madiba’s leadership — alongside that of Luthuli, Ghandi and Martin Luther King Jr (this was the main photograph on the screen) — is mischievous. The seven characteristics of leadership of Mandela, and the other three, were what the one hour and ten minute talk was about — something completely ignored in the misrepresentation.

It is true that I depicted the crises from Marikana to the Catholic Church as crises of leadership and not primarily military or religious blunders.

It is also true that I argued that the official representation of the hospital visits as ‘routine checkups’ was inaccurate for aged people, since at the age of 94 no hospital visit is ‘routine.’ That is what I said.

- Prof Jonathan Jansen, Vice-Chancellor and Rector, University of the Free State

Media Release
08 April 2013
Issued by: Lacea Loader
Director: Strategic Communication
Tel: +27(0)51 401 2584
Cell: +27(0)83 645 2454
E-mail: news@ufs.ac.za

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