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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Missing UFS student found
2013-04-01

 

Thabiso Moholoholo
Photo: Supplied
10 April 2013

The whereabouts of University of the Free State (UFS) student Thabiso Moholoholo have been determined. He was found to be in Qwaqwa by the South African Police Service (SAPS) who used cell phone tracking to locate the 'missing' student.

Thabiso 'disappeared' on 9 October 2012 from the Bloemfontein Campus allegedly on his way to the UFS Sasol Library. He was a second-year student doing the BSc Environmental Studies programme, and was a resident in Tswelopele Residence on the Bloemfontein Campus at the time of his disappearance.

The university’s Protection Services, with the assistance of the SAPS, went to great lengths to search for him up until he was found. The investigative work of well-known private investigator Leon Rossouw also assisted greatly in the case.

Shortly after his disappearance a message indicating that he was dead and photos of him lying face-down, covered in what seemed to be blood were posted on his Facebook page. This was followed with a similar SMS message to a friend.

It has now been discovered that Thabiso disappeared on his own initiative and that he made up the violent photos for his Facebook page with the help of a friend.

The senior leadership of the university and residence leadership of Tswelopele are obviously relieved that he was found and thank everyone who worked tirelessly to locate the student.

The university has spent considerable time and extended its limited financial and human resources all in an effort to find this so-called missing student; his conduct is completely unacceptable. The stress on the family, fellow students and the university community as a whole is incalculable.

The university therefore views this staged disappearance in a grave light and considers this act to constitute very serious student misconduct, which could result in disciplinary action and possible expulsion.

 
Media Release
10 April 2013
Issued by: Lacea Loader
Director: Strategic Communication
Tel: +27(0)51 401 2584
Cell: +27(0)83 645 2454
E-mail: news@ufs.ac.za

 

 

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