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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Qwaqwa Campus welcomes new Head
2013-04-17

 

Prof Prakash Naidoo
Photo:Thabo Kessah
17 April 2013


   Welcoming video

The Qwaqwa Campus welcomed its new Head in the person of Prof Prakash Naidoo. Prof Naidoo, former Deputy Vice-Chancellor: Finance (Resources and Planning) at the Vaal University of Technology (VUT), received a very warm welcome from the staff, students and the Eastern Free State community.

In response to his welcoming, Prof Naidoo thanked among others, his predecessor, Dr Elias Malete, for his leadership of the campus, as well as the Head: Operations, Teboho Manchu and the Head: Academic, Dr Elsa Crause, for their support during his first few days on campus.

“I am elated to be joining an institution that is serious about transformation. There is still a lot of work ahead to make this campus the best,” said Prof Naidoo.

“Positive vibrancy exists here and all of us must begin to think about how we can multiply the effect to make it even better.”

“This year the campus is celebrating its tenth year in existence as part of the University of the Free State and we have accomplished much in this time. However, there is still a lot to accomplish in the next 10 years. We need progressive change. Let us all look ahead, but let us never forget the past.”

“Today’s students live with greater complexities, like watching too much TV and reading less. They need more counselling and guidance. In my book, students come first. Academic business comes first.”

Prof Naidoo expressed his optimism in working with all internal and external stakeholders.

“I am a team player and we must all develop a working plan for this campus,” Prof Naidoo said.

The welcoming was attended by members of the Council and the Rectorate.

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