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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

“We require minds such as yours”
2013-04-19

 

Gareth Cliff addressed graduates during the UFS Autumn Graduation Ceremony.
Photo: Lelanie de Wet
18 April 2013

Well-known radio personality and Idols South Africa judge, Gareth Cliff addressed graduates on the third day of the University of the Free State (UFS) Autumn Graduation Ceremony.

“It’s a good time be alive, a good time to be a South African, a good time to be a qualified South African,” Gareth said during the graduation ceremony of the Faculty of Natural and Agricultural Sciences.

He emphasised the importance of skills in science in South Africa nowadays. “The only way we can advance is through an education of our minds, through technology, through science, through maths. It’s a time in our country’s development that we require minds such as yours to propel us forward.”

Gareth also underlined the freedom of speech in South Africa, especially in the light of media freedom. “It is something I feel strongly about, something this generation takes for granted.”

Dr Khotso Mokhele, Chancellor of the university, reinforced Gareth’s message and said that graduates need to be able to take standpoint against issues.

Learners from schools in Thaba Nchu and Botshabelo also had the opportunity to attend the ceremony.

The Autumn Graduation Ceremony takes place until Friday 19 April 2013. Attached is the programme for this ceremony.

Friday 19 April 2013

09:30 Diplomas and certificates up to and including honours degrees in the Faculty of Economic and Management Sciences: all diplomas and degrees in the Faculty, except BCom and BComHons.
14:30 Diplomas and certificates up to and including honours degrees in the Faculty of Economic and Management Sciences: only BCom and BComHons.

The Qwaqwa Campus’ graduation ceremony will take place on 8 June 2013. Diplomas / certificates up to and including doctorates will be awarded at this ceremony.

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