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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Prof Britz heading to Yale
2013-04-22

 

Prof Dolf Britz
Photo: Supplied
22 April 2013

Prof Dolf Britz has been awarded the honour of an appointment at Yale Divinity School (YDS) at Yale University in New Haven, Connecticut, in the United States. Starting in August 2013, Prof Britz will be involved in research initiatives and the teaching of post-graduate seminars at the university, which was founded in 1701.
The appointment is the natural progression of a collaboration agreement between the University of the Free State (UFS) and Yale University which dates back to 2009 with the formation of the Jonathan Edwards Centre Africa. The strategic partnership focuses on increasing African access to quality education and is geared towards empowering new-generation African leaders in academic and faith-based organisations with primary scholarly resources, research, education and publication.
Prof Britz’s appointment is equally exciting to the respective faculties involved at the UFS and Yale.
“We are most grateful that the generous support by the University of the Free States makes it possible for Prof Britz to be with us in this capacity,” said Prof Carolyn Sharp, Interim Associate Dean of Academic Affairs at YDS.

Prof Adriaan Neele, the Director of the Jonathan Edwards Center at Yale and extraordinary professor at the UFS, thinks Prof Britz’s appointment can be just as beneficial to YDS students.

“Prof Britz’s keen insight in historical primary sources will be very beneficial to Yale’s students and the faculty. His appointment demonstrates the strategic nature of the academic relationship between the UFS and Yale,” he said.

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