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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Prof Barney Pityana to deliver the inaugural Bram Fischer Memorial Lecture
2013-04-24

 

Prof Barney Pityana
Photo: Supplied
24 April 2013

Well-known academic and human rights lawyer Prof Barney Pityana will deliver the inaugural Bram Fischer Memorial Lecture on Friday 26 April 2013,honouring the life and legacy of the anti-apartheid stalwart. Prof Pityana will be joined by Fischer’s daughters Ruth Rice and Ilse Wilson and his nephew Peter in the President CR Swart Auditorium on the Bloemfontein Campus.

Prof Pityana has an impressive track record of accomplishments:

He is the current Rector of the College of the Transfiguration in Grahamstown; one of the founding members of the South African Students' Organisation; an important figure in the Black Consciousness Movement with Steve Biko; and an exponent of Black theology.

Prof Pityana is the former Principal and Vice-Chancellor at the University of South Africa (UNISA) and also a former chairperson of the South African Human Rights Commission.He has served on the African Commission on Human and Peoples' Rights at the Organization of African Unity in 1997. Prof Pityana’s work in human rights has been widely recognised and in December 2002 he was awarded an Honourable Mention of the 2002 UNESCO Prize for Human Rights Education.

In April 2006, Prof Pityana received the Award of the Order of the Grand Counsellor of the Baobab: Silver from former President Thabo Mbeki.

Prof Pityana will meet with students from the Faculty of Law during the day of the lecture. At 12:00 the Institute for Reconciliation and Social Justice will host a critical conversation discussing Bram Fischer as a father and Afrikaner communist lawyer. The conversation will feature the perspective of his daughters. The Bram Fischer Memorial Lecture will commence at 18:30.

Programme:

1. Critical Conversation: Bram Fischer as a father and Afrikaner communist lawyer

Date: Friday 26 April 2013

Venue: Institute for Reconciliation and Social Justice

Time: 12:00 – 14:00

2. Inaugural Bram Fischer Memorial Lecture

Date: Friday 26 April 2013

Venue: President CR Swart Auditorium

Time: 18:30 – 20:00

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