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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Senior professor launches new book in London
2013-05-13

 

Alejandra Boni (left) is an associate professor at the Universidad Politécnica de Valencia in Spain and Melanie Walker is a Senior Research Professor and Director of the Centre for Higher Education and Capabilities Research (CHECaR) at UFS.
13 May 2013

Melanie Walker and Alejandra Boni (Eds.) were hosted by the Institute of Education at the University of London, in April to launch the publication of their new book, titled: Human Development and Capabilities: Re-imagining the university of the twenty-first century (Routlege).

In the face of reductionist and “thin” human capital approaches to higher education globally, the book imaginatively applies a theoretical framework to universities as institutions and social practices from human development and the capability approach. The book attempts to show how universities might advance equalities rather than necessarily widen them, and how they can contribute to a sustainable and democratic society.

Picking through the capability approach for human development, in relation to universities, this book highlights and explores three main ideas:

  • theoretical insights to advance thinking about human development and higher education
  • policy implications for the responsibilities and potential contributions of universities in a period of significant global change and
  • operationalising a New Imaginary

The book is available for purchase online and will be added to the library collection soon.

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