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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Former architecture student takes part in Archiprix in Moscow

2013-06-24

Jurie Swart in Moscow.
24 June 2013

“I am proud that I could honour the UFS’ name,” says Jurie Swart. He participated in the prestigious Archiprix in Moscow in May 2013.

Archiprix is an international competition where the world’s top architecture students are selected. Architecture departments, schools and faculties of 1 500 universities from 78 countries worldwide are invited to enter their top master’s students over two study years.

In 2012, Jurie Swart was honoured as regional winner of the Corobrik Architectural Student of the Year Award and also received an honourable mention in the 2012 International Graduate Architecture Projects.

After several months of careful evaluation by a panel of five experts, his thesis, Borderline – mediated landscape, A water research centre for the University of the Free State, Qwaqwa Campus, was nominated as one of the world’s 25 master’s projects to take part in the Archiprix in Moscow. His thesis was also on display at the Central House of Artists in Moscow for a couple of months.

The judges were Yuri Grigoryan (architect and director of the Moscow-based Project Meganom, as well as director of educational programmes at the Strelka Institute in Moscow); Susan Herrington (professor of architecture and landscape architecture at the University of British Columbia in Vancouver, Canada); Kristin Jarmund (architect and director of the Norwegian-based Kjark, an architectural house); Hubert Klumpner (architect, director of the Venezuela-based Urban-Think Tank, and professor of architecture and urban design at the ETH, Zürich ); and Lesley Lokko (architect, academic and author from the UK).

Jurie Swart was selected as the participants’ favourite. “From the top 25, seven winners were announced, and although I didn’t win, it is still an amazing achievement and I am proud to have honoured the university’s name,” he said.

During his visit to Moscow, he also attended a workshop with the rest of the nominated students. This project, with the theme Railroads, was an exercise to help solve Russia’s transport problems.

View his project

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