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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

ABSA sponsors Sports Weekend at the UFS Qwaqwa Campus
2004-09-23

Mr Banny Macholo Retail Banking Services Manager: ABSA (Student Bureau Bloemfontein) , Mr D T Zoko Sports Officer (UFS Qwaqwa Campus), Ms P Rabotapi Social Worker (UFS Qwaqwa Campus) and Mr Timmy Mohlakoana Retail Banking Services Manager : ABSA (Qwaqwa Branch)

In spite of the gale force winds and dust on the weekend of the 17th September, the University sporting clubs braved it in a sports gala at the Qwaqwa Campus of the University of the Free State. The sporting codes comprised soccer, netball, basketball aerobics, chess, volleyball, dance, athletics and body–building.

ABSA Bank donated R15 000.00 to facilitate the event, which began with indoor activities on Friday 17th and continued through Saturday with field sports and more indoor contests.

On behalf of ABSA, Mr Banny Macholo RBS Manager Student Bureau Bloemfontein and Mr Timmy Mohlakoana RBS Manager Phuthaditjhaba, attended the sports day. They said that the relationship that has been developed between ABSA and the UFS Qwaqwa Campus during this event, has been very profound and helpful to our immediate community, which is very rural and poor and from which most of the students are drawn They also assured the organisers that ABSA would seriously consider making it a yearly event.

Media release

Contributed by Ms Jabu Dakile

Senior Liaison Practitioner

UFS Qwaqwa Campus

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