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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

First M degree in Sport Medicine commences at the UFS
2006-02-03

Some of the guests that attended the launch of the M degree in Sport Medicine were from the left Dr Derik Coetzee (senior lecturer at the UFS Department of Human Movement Science and one of the tutors of the programme); Dr Sorita Viljoen (a student from Bloemfontein); dr Stephan Pretorius (a student from Pretoria) ; Dr Louis Holtzhausen (Programme Director:  Sport Medicine at the UFS) and Prof Teuns Verschoor (Vice-Rector:  Academic Operations at the UFS).
Photo: Lacea Loader


First M degree in Sport Medicine commences at the UFS    

The classes of the first group of nine students registered for the M degree in Sport Medicine at the University of the Free State (UFS) commenced at the School of Medicine this week.

This is the first degree of its kind presented by the UFS.  Only two other universities in South Africa are presenting the course, namely the University of Cape Town and the University of Pretoria.

“It is an important new subject field for medicine in South Africa and is aimed at medical doctors,” said Dr Louis Holtzhausen, Programme Director of Sport Medicine in the School of Medicine and head of the UFS Sport and Exercise Medicine Clinic.

The course focuses on the wellness and healthy lifestyle of patients and also intercepts the growing need for a specialized medical service for sportsmen,” said Dr Holtzhausen.

Athletes’ needs for specialised medical care have increased dramatically during the past ten years.  “The primary health care practitioner has already surrendered a great deal of the athletics community to disciplines such as physiotherapy, bio kinetics, homeopathy, chirology and other alternative disciplines because of a lack to provide for these practitioners,” said Dr Holtzhausen.

“The course is especially in demand with general practitioners because they want to deliver a more specialized service to patients.  With this course a student can call him/herself a sport doctor and will then not only be able to present patients with scientifically funded exercise, food supplements and advice on their lifestyle, but will also be able to help with the rehabilitation of patients with chronic illnesses,” said Dr Holtzhausen.

“The greatest medical care expense in South African stems from lifestyle bound illnesses such as depression, strokes and obesesiveness.  The M degree in Sports Medicine at the UFS will intercept some of these problems,” said Dr Holtzhausen.

According to Dr Holtzhausen the duration of the degree is three years and it comprises of three legs.  In the first leg, attention is given to an athlete’s performance and how it can be improved with the correct methods and supplements.  In the second leg attention is given to the wellness of patients and the reversibility of the risk of illness and the exercise rehabilitation of chronic illnesses such as diabetes and hart problems to assist patients to exercise in a scientific way in order for them to start living optimally again.  In the third leg attention is given to a healthier lifestyle as a precautionary measure. 

The course also includes a lecture part (four attendance sessions of seven days each) and a thesis.  

“The new course is important for the UFS as the whole tendency in medicine is to move into a direction of a more affordable precaution.  There is no other qualification or programme with as much detail as this course,” he said.

Media release
Issued by: Lacea Loader
Media Representative
Tel:   (051) 401-2584
Cell:  083 645 2454
E-mail:  loaderl.stg@mail.uovs.ac.za
3 February 2006

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