Latest News Archive

Please select Category, Year, and then Month to display items

Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS seals cooperation with National Institute for Higher Education

2006-03-20

At the signing of the agreement were seated from the left Prof Magda Fourie (Vice-Rector: Academic Planning at the UFS) and Dr Pearl Nkosi (Head: Academic Planning at the NIHE). Standing from the left were Dr Kopano Taole (acting head of the NIHE) and Mr Vernon Collett (Registrar: Academic Student Services at the UFS).
Photo: Stephen Collett

UFS seals cooperation with National Institute for Higher Education

A formal memorandum of understanding was recently signed between the University of the Free State (UFS) and the National Institute for Higher Education in the Northern Cape (NIHE).

The memorandum was signed to give both institutions a clear understanding of the way in which collaborative programmes should be implemented.

“Although the UFS has been presenting two bachelors degree courses (i.e. B Soc Sc in Human and Societal Dynamics and B Com in General Management) and the Career Preparation Programme at the NIHE since 2003, the cooperative agreement was never formalised,” explained Prof Magda Fourie, Vice-Rector: Academic Planning at the UFS, during the signing ceremony.

These academic programmes, presented by facilitators living in Kimberley and lecturers from the UFS, serve 270 students and the entry requirements of the programmes are determined by the UFS.

Prof Fourie said the UFS had a history of a relationship with the NIHE. The partnership should be seen as an example of how two institutions of higher learning can work together to serve the needs of the students in the region.

“The memorandum of understanding is part of the UFS’s commitment to and engagement with the central region. As the NIHE is currently operating in a policy vacuum, the memorandum is underpinned by certain principles aimed at providing some parameters within which the relationship is established and developed,” she said.

Dr Kopano Taole, acting head of the NIHE, added to this by saying that the understanding of where the NIHE wants to take the partnership is now reflected in the memorandum of understanding.

“The memorandum is the culmination of many years of hard work and of helping the people of the region. The continued input and guidance of the UFS is of tremendous help to us and through this we gained a greater sense of what the NIHE can grow to be,” he said.

The NIHE is a joint initiative of the BHP Billiton Development Trust (BBDT) and the Northern Cape Provincial Government and was established in June 2004. The National Plan for Higher Eduation (NPHE 2001) proposed the establishment of the NIHE in the Northern Cape to serve as the administrative and governance hub for ensuring the coherent provision of higher education through programme collaboration between the higher education institutions operating in the Northern Cape.

Media release
Issued by: Lacea Loader
Media Representative
Tel: (051) 401-2584
Cell: 083 645 2454
E-mail: loaderl.stg@mail.uovs.ac.za
20 March 2006

Back

Economic and Management Sciences

Education

Health Sciences

The Humanities

Law

Natural and Agricultural Sciences

Theology and Religion

Open Distance Learning

Business School

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept